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What 'doo' people value?

Entrepreneurs keep our world turning providing innovation and creativity.  Many people make a living this way, and without some of their inventions, we would not have a lot of things we are used to.
You probably don't like or want manure--even specially-composted manure like "Dairy Doo."  Brad Morgan probably doesn't like the same music as you do.  What does this say about the things people value?  How does this lead to trade/exchange?
**Write an interesting 8th-grade quality response.**

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